e.l.f.

e l f Power Grip Primer Gel-Based Hydrating Face Primer For Smoothing Skin Gripping Makeup Moisturizes Primes 0

470+ bought in the past month

$11.00

About this item

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
  • MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
$11.00

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DeliveryFriday 24 Apr – 30 Apr
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Product details

Brande.l.f.
Product BenefitsHydrating
Item FormGel
Skin TypeAll
Package InformationBottle

Technical specifications

product_dimensions5.91 x 3.94 x 1.97 inches; 0.85 ounces
item_model_number82846
upc609332828469
manufacturere.l.f. Cosmetics
best_sellers_rank#176 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Foundation Primers

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Customer reviews

4.637,827 ratings

Customers say

Customers find this primer works better than expensive alternatives and delivers flawless results, with makeup lasting all day.

★★★★★

Amazing primer that keeps makeup in place all day

YazminDecember 23, 2025

This primer is amazing. It leaves the skin smooth with a slightly tacky feel, helping makeup stay in place for hours. It doesn’t feel heavy and works great with different foundations. Perfect for a smooth, long-lasting finish. Highly recommende Read more

★★★★★

Great primer from e.l.f.

Kristen MackeyNovember 19, 2025

This is my favorite primer, and I've tried many! As someone with older skin, this primer helps keep my makeup in place and my skin looking its best all day long. It's so easy to apply, takes just a small amount so one tube lasts a long time, and the price is great. It's one of my staples and I added it to my subscriptions so I never run out. It always shows up just in time. Read more

★★★★★

Amazing primer!

Beth A BackusJanuary 11, 2026

Have been using for a few weeks. Easy to apply and does an amazing job as a primer and keeping my makeup on for long periods of time. Well worth it especially for the cost. Read more

★★★★★

The best primer with a beautiful glow

JessicaJanuary 4, 2026

This is my favorite primer! E.L.F. carries a few different types of primer and this one is made more for of a natural look. Perfect for just some concealer and blush and the primer provides the perfect glow and keeps makeup put! Read more

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★★★★☆

Great Primer With a Strong Grip

DanaNovember 19, 2025

I really like this primer! It goes on smooth, feels hydrating, and definitely helps my makeup stay in place throughout the day. The texture is a little sticky at first, but once it settles, my foundation grips really well and looks flawless. The only reason I didn’t give it 5 stars is because I wish the bottle was a bit bigger for the price. But overall, it’s a solid product and I would buy it again! Read more

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★★★★★

Works as a lip primer

TesJanuary 8, 2026

I bought this primarily because I had read reviews that it might work as a lip primer. I have VERY dry lips, so i needed something to help keep lipstick looking fresh. I first used chap stick, waiting a few minutes and blotted off excess. Used this primer sparingly. Then lip pencil and lipstick. Stayed on pretty well for about 4 hrs. Not bad! The primer is a gel and pretty sticky, so if you are looking for a more spackle type base, this is not it Read more

★★★★★

BUY! BUY! BUY!

Hopewell FamilyDecember 31, 2025

If you want your makeup to stick without dragging with your brush get this. I can’t do makeup without it hands down best primer I ever used. Doesn’t feel heavy oily or pasty more cool and you can feel it activating on your skin when you fan it dry lol. Read more

★★★★★

Perfect!!!

GigiDecember 27, 2025

I don’t wear makeup much anymore, but when I did, this primer was my go to!! It kept my makeup on all day long, and it’s not too sticky on your skin. Read more

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