e.l.f.

e l f Tone Adjusting Face Primer Makeup Primer For Neutralizing Uneven Skin Tones Redness Grips Makeup To

52+ bought in the past month

$9.00$11.00

About this item

  • PRIMER FOR MINIMIZING REDNESS: Minimize redness by using this versatile green-tinted primer.
  • SKIN-SMOOTHING FORMULA: Skin-smoothing, silky formula.
  • FOR ALL SKIN TYPES: This primer is great for all skin types.
  • HOW TO USE: Apply this primer and enjoy makeup that blends smoothly and lasts all day!
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
$9.00
Was $11.00Save $2.00

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Product details

Brande.l.f.
Product BenefitsRedness Reduction, Even Toning
Item FormCream
Skin TypeAll
Package InformationJar

Technical specifications

product_dimensions1.54 x 1.54 x 6.42 inches; 2.08 ounces
item_model_number83411
upc609332834118
manufacturere.l.f. Cosmetics
best_sellers_rank#3,668 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #20 in Foundation Primers

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Customer reviews

4.39,602 ratings

Customers say

Customers praise the primer's silky smooth texture and its ability to create a nice canvas for makeup application.

★★★★★

budget friendly and works !

Wolfe LeeNovember 20, 2025

The texture is silky and lightweight. It glides on without feeling greasy and gives the skin that soft focus feel that helps foundation apply smoother. It works especially well on combination or sensitive skin because it does not cling to dry spots or highlight texture. It creates a calm base that lets your makeup sit more evenly. In terms of performance, it does cut down on redness, especially around the nose, cheeks and chin. It will not completely erase intense redness on its own but it definitely boosts your makeup routine by reducing how much foundation or concealer you need to even things out. Longevity is solid for the price. Your makeup holds better throughout the day and the primer helps prevent that mid day fading around the areas where redness usually pops through. Overall, this is a reliable and budget friendly primer that gives real tone correcting benefits without the heavy feel. If you want your base to look smoother, calmer and more even, this is a great product to keep in your routine. Read more

★★★★★

Totally works!

M. DavisonDecember 30, 2025

I used the ELF power grip primer for YEARS. My sister had this stuff and I tried it. It’s so much better than any other primer. Feels silky smooth going on. Isn’t sticky. My makeup goes on perfect. 10/10 would recommend Read more

★★★★★

e.l.f. Tone Adjusting Face Primer: Essential for Neutralizing Uneven Skin Tone

Richard FletcherOctober 8, 2025

This e.l.f. Tone Adjusting Face Primer has quickly become a must-have in my wife's routine—and yes, I’m confirming she is a repeat buyer! She absolutely loves how effectively this product addresses her slightly uneven skin tones, making it an essential first step before applying foundation. The gentle green tint of the primer works like magic to neutralize any redness or discoloration in her complexion. It doesn't leave a visible color residue; instead, it simply smooths out her canvas, creating a much more consistent and balanced base. Beyond the color correction, it also functions perfectly as a standard primer, smoothing the texture of her skin and ensuring her makeup lasts longer throughout the day. For anyone dealing with minor redness who needs an affordable, reliable, and truly effective neutralizing primer, this e.l.f. product is a game-changer and an easy recommendation. The fact that she keeps repurchasing it speaks volumes about its quality and value! Read more

★★★★☆

Good, budget-friendly primer

RobinMarch 18, 2016

I've used this e.l.f. primer in the green version for quite a while. It's a great inexpensive alternative to the green primer that Smashbox makes, which is my preferred primer. But the e.l.f. version costs around $6, while Smashbox ranges from $30-40. So this is a great bargain version that works almost as well. I have extremely sensitive skin and rosacea, and this product works great without irritating my skin. The green tint is not as strong as the Smashbox, but it does seem to help a little bit with the redness. But most importantly, it feels great going on and works to keep my makeup in place all day and help me use less foundation. It also keeps the foundation from settling into my pores and fine lines. It feels great once it's on the skin, giving you a nice smooth, silky feel to the skin. The pump bottle is nice, but you do miss out on product with the pump. The bottle is also deceiving as to the amount of product, as the actual product fills a smaller cavity inside the bottle. However, at this price point, that's really not much of a concern to me. Overall, this is a great primer and I've used it quite a while with great results for my dry, sensitive, red skin. While I prefer the more expensive primers, this one is a very good substitute that's way more budget-friendly. Read more

★★★☆☆

Feels like clay

Colleen ParksOctober 14, 2025

Seems to correct redness a bit, but it feels like clay on my skin. If I scratch my cheek at all I get a layer of green under my nail, even hours after applying. Read more

★★★★★

Natural blending

Brandi MangusDecember 22, 2025

I absolutely love this product. It goes on soft and smooth and creates a natural blend for my foundation. Read more

★★★★★

Love This Primer!

jennifer m eckhartNovember 2, 2025

This e.l.f. Tone Adjusting Primer smooths my skin, neutralizes redness, and helps my makeup last all day. Lightweight, effective, and a total game-changer! Read more

★☆☆☆☆

It doesn't work, and NOT for sensitive skin

whit85July 14, 2023

I suspect this might be the product that broke me out in hives (the other suspect being Aveeno Daily Moisturizing Face Cream, so if you're reading this with sensitive skin, beware of that too - I started both products at the same time). I did notice at one point in the beginning days of using it, I watched this bump on my skin form before my very eyes. I was also noticing my already rosacea-type skin look even redder than normal. My skin also felt irritated. After a week, and after a day where I'd been sweating a bunch (with a face full of makeup) I woke up with some hives on the front of my neck (so me it looked almost funnily like a drip pattern). I then googled "Elf Primer Allergic" and came across this video of another girl who had the same hive situation where I did (on the neck), and yet she had an even more severe allergic reaction than me, like, her whole face and eyes puffed up. D: I then read the comments of the video, and there lots of others who had reactions to ELF Primer line in general. Some were still dealing with clearing up their hives weeks later, some even experienced symptoms as severe as facial peeling. Also, a few of them had been using the primer for a couple of weeks before they began seeing major symptoms, so extra annoying/scary that this can just hit you after a buildup of time. No one has time for unsightly and uncomfortable hives. I'm very lucky this didn't happen before a major event where'd I'd be photographed or whatever. And on a basic level, it did absolutely nothing for my redness, it was as if I didn't put anything on at all. It was very slippery, but honestly, my daily facial sunscreen (Supergoop) does the same job, and I suspect any facial sunscreen would be better or the same. A failure on all fronts. So, overall, I came away with a very negative experience. A definite waste of money for me, I'm not particularly wealthy, the whole reason I was buying ELF anyway, but maybe I'll just save up for some better stuff next time (Smashbox primer is awesome but so expensive for my beauty budget :( ). Read more

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