Kindle Customer—September 12, 2025✓ Verified purchase
I’ve been using Heroine Make by KISSME Waterproof Eyeliner for a few weeks and it’s become my go-to liner. The brush tip is super precise and flexible, making it easy to create thin or bold lines. The pigment is rich and very black, so you don’t have to layer it. What impresses me most is the staying power — it really is waterproof and smudge-proof. Even after a long day or humid weather, it doesn’t flake or fade. Yet, when it’s time to remove it, a gentle eye makeup remover takes it off without tugging. If you’re looking for an eyeliner that’s easy to apply, stays put all day, and gives a sharp, defined look, this one is worth trying. Read more
Ava Ben-Simon—July 18, 2025✓ Verified purchase
This is one of my favorite ever brands of eyeliner! I used to be a big Kat Von D girlie, but that price tag on that builds up over time if you wear eyeliners on the daily like I do, so I needed a better, more affordable alternative. I’ve tried a bunch of different ones and eventually ran into these on a trip to Tokyo and I’ve been a BIG fan since! ♥️ The application is easy and it’s VERY fine tipped—I love the way it just glides on and if you have a steady hand from years of experience, putting it on is a breeze and it stays on because it’s ACTUALLY waterproof! A lot of the cheapo brands that I’ve tried before (like Nyx, for instance) have been good for everything but sweaty summer days and humid location trips that have you sweating buckets because they do come off with sweat and grease and starts to crack and flake over the span of a few hours, but these? These have stayed on the longest, tried and tested in the humid environments of Japan itself! I’m glad these are available on Amazon because they’re extremely rare and hard to find (outside some specialty Japanese shops) in person! 🥺 Read more


hania Moaz—January 9, 2026✓ Verified purchase
The media could not be loaded. It arrived quickly and it’s a good eyeliner. I use it everyday. Doesn’t smudge Read more
Customer—January 8, 2026✓ Verified purchase
Works well -- doesn't dry out. Read more
Wendy—January 2, 2026✓ Verified purchase
my number one eyeliner. i've repurchased this so many times. tip is perfect size and shape and is so smudge proof Read more
km4000—July 11, 2025✓ Verified purchase
I used to think that I couldn't wear eyeliner without eyeshadow because the eyeliner would end up on my upper eyelids by lunchtime. Not with this magic stuff from Japan! It's mindblowing how well it stays on throughout the day and almost never transfers to my eyelid crease. The only time that happened was in the most muggy and humid and sweaty days at my parents' house in southern Florida. I adjusted my daytime eye cream and it didn't happen again on that trip. I buy their mascara too, and it's equally fantastic. I've tried the brown, brown-black, and black colors. Love them all, and definitely true to color. It goes on very smooth and dries quickly. Also, the shape of the applicator is perfect--you can get a super thin/fine line by using just the tip of the applicator, or a thicker line by using more of the applicator brush. Read more
Heidi—August 17, 2025✓ Verified purchase
This is my holy grail eyeliner, smudge proof and long lasting, I have oil eyelids that break down most eyeliners but this one always stays in place and it’s a nice pigmented color. The middle line is the shade brown black, with black and almond brown. Read more
Fat Man—September 28, 2025✓ Verified purchase
Can never go wrong with the classic heroine makeup eyeliner. Waterproof and durable, no transfer. Great thin brush for liquid eyeliner! Read more