L'Oreal Paris

LOreal Paris Makeup Voluminous Lash Paradise Mascara Voluptuous Volume Intense Length Feathery Soft Full Lashes No Flaking No

105+ bought in the past month

$9.81$13.99

About this item

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
$9.81
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Product details

ColorWashable Blackest Black
Product BenefitsLengthening, Long Lasting, Volumizing
Special FeatureNon-Clumping, Non-Flaking, Smudge-Proof
BrandL'Oreal Paris
Item FormLiquid

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions0.77 x 2.75 x 7 inches; 1.09 ounces
item_model_numberPU335810
upc071249343265
manufacturerL'Oreal Paris Cosmetics
best_sellers_rank#370 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Mascara

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Customer reviews

4.387,249 ratings

Customers say

Customers find this mascara delivers great results, adding length and volume to lashes while looking pretty on them.

★★★★★

My go-to mascara for years — length, volume, and a soft brown-black shade I love

EmilyOctober 23, 2025

I’ve repurchased this mascara for at least three years now, and nothing compares for my straight lashes. It adds noticeable length and volume, and it layers beautifully without getting clumpy. I especially love the brown-black shade — it's softer than true black but still makes my eyes pop in the nicest way. By the end of a long workday it can flake a little, especially depending on the concealer or powder I’m wearing underneath, but it’s never enough to stop me from using it. The formula, the wand, and the color options make it worth it every time. I’ll keep buying this forever. If you want dramatic lashes without falsies, this is such a reliable choice. Read more

★★★★★

gives lashes volume and drama

Denisse VillarNovember 2, 2025

This mascara does exactly what I wanted, makes my lashes look full, long, and soft. The formula goes on smooth with no clumps, and it gives that fluttery look without feeling heavy. The brush is thick, so it grabs every lash and adds great volume in just one coat. It stays put all day with no flaking or smudging, even in humid weather. I’ve tried a lot of mascaras over the years, and this one really holds up. Easy to remove too, which is a bonus. Honestly, it’s one of the few drugstore mascaras that feels high-end. I’ll definitely be repurchasing. Read more

★★★★☆

Impressive!

AOctober 16, 2025

Great mascara! It separates, thickens, and lengthens my [past middle age] lashes. The only reason that I gave it 4 stars instead of 5, is because it does clump a little on the brush, yet in 3 weeks of use it hasn't adversely affected the application and results. Great mascara by a great brand, at a great price! Read more

★★★★★

A False-Lash Dream

BivOctober 9, 2025

I’m obsessed with L'Oreal Paris Voluminous Makeup Lash Paradise Mascara—it’s the holy grail of mascaras for me! For around $10, this tube delivers voluptuous volume and intense length that rivals high-end brands, giving my lashes that coveted “are those falsies?” drama. If you’re after bold, fluttery lashes that make your eyes pop without the hassle of glue-on strips, this is your ticket to glamour. Four stars only because of one pesky issue—here’s why it’s a must-have (with a small caveat). What I Loved Most Falsies-Level Glam: The soft, wavy-bristle brush coats every lash from root to tip, delivering jaw-dropping volume and length in just one swipe. My sparse lashes transform into a thick, lush fringe that looks like I spent hours at a lash bar. It’s a total confidence boost for date nights or Zoom calls! Smooth, Clump-Free Magic: Unlike some mascaras that leave your lashes spidery or bare, Lash Paradise strikes the perfect balance. The creamy formula glides on like a dream—no clumping, no flaking, just bold, defined lashes that hold their curl all day. It’s buildable, too, so I can go subtle for work or full-on diva for evenings out. Eye-Popping Impact: The rich black pigment (I use Blackest Black) makes my eyes stand out, even without eyeliner. It’s versatile enough for daily wear or layering for a dramatic look, and it washes off easily without smudging during my sweaty workouts. Plus, the pink packaging is chic enough to toss in my makeup bag with pride. The One Downside Here’s the catch: ordering from Amazon has been a letdown. Multiple times, the mascara arrived dry and clumpy—unusable straight out of the tube. I’ve had to toss a few and head to my local drugstore instead, which is a bummer because I love Amazon’s convenience. Store-bought tubes are consistently fresh and flawless, so I stick to in-person purchases now. If you’re buying online, double-check the seller to avoid duds. Bottom Line L'Oreal Lash Paradise is a game-changer for anyone craving bold, voluminous lashes without the falsies fuss. It’s affordable, applies like a dream, and delivers red-carpet-worthy results every time. The Amazon issue stings, but grab it from a trusted retailer, and you’ll be batting showstopper lashes in no time. I’ve been repurchasing for years and don’t plan to stop—this mascara’s a keeper! (Pro tip: Apply a lash primer underneath for even more va-va-voom volume—it’s a total game-changer!) Read more

★★★★★

Great volume and length without clumping.

PCJanuary 7, 2026

This is a soft but saturated brown, with no hint of black, like others I have tried. The formula allows for volume and length without flaking or the frustration of itchy, sensitive eyes. Read more

★★★☆☆

COMPARED TO LASH PARADISE-

Gabriella AversanoNovember 12, 2025

Okay so my main mascara is lash paradise. I love that one so I figured I'd try this one from L'oreal. Off the bat it takes 20-30 coats to see progress, I love to have full looking lashes, it spreads your lashes apart (not the look I'm going for but can see how its good for others). The wand is a tad to small for me I like lash paradise wand way better. The real reason I gave 3 stars is the take off process. It comes off very flaky instead of washing off like LP it gets all over my face and I find I'm spending way longer taking my makeup off. I only recommend this product if your looking for subtle lash coverage cause doing a full volume lash look is not the vibe with this <3 Read more

★★★★★

Great color/product

Nikcolette JonesDecember 24, 2025

I was recently turned onto brown mascara from a beauty consult at Dillards. I've searched many places for this product in brown including Wal-Mart which I was unable to find they did not carry in stock. I have been wearing this for some time and receive many compliments. The difference is a more natural look and its not so heavy on the eyes as I age. I will continue to purchase from Amazon, the price is good, and I have it set up on auto shipment, so I never run out. Read more

★★★★★

A happy mistake :)

Kim RDecember 5, 2025

I normally wear very black mascara, but ordered the brown by accident. I'm very pleased by how natural it made my lashes look. The brush is very thick, and when you pull it out, a large amount of product comes with it. But it only lays a nice coating on your lashes. I find it thickens and lengthens them. The color blends naturally and doesn't look fake. I have not found my eyes to become itchy, or have had any flaking occur. I would buy this product again. Read more

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