Luma—January 23, 2026✓ Verified purchase
I've been using this mascara for YEARS and will not go to another till this is discontinued! Doesn't flake like other brands and actually LIFTS the lashes! Doesn't feel heavy and doesn't look or feel stiff! Worth the price and great quality! Read more
Shannon—November 8, 2025✓ Verified purchase
This is my favorite drugstore mascara and I’ve been using it for years. I don’t have hooded eyes or anything so smudging is not an issue for me so not sure how this mascara performs from that aspect, but I love how voluminous and long this makes my lashes. It’s very easy to remove too with a regular makeup remover / double cleansing. I like to curl my lashes throughout the day and sometimes that causes my mascara to flake but this one flakes very minimally. It’s a very consistent mascara I can trust. Read more
KatyLeighL—September 16, 2025✓ Verified purchase
I like this mascara. It's nice quality and not pricey. Non-irritating. Long lasting. Doesn't feel heavy. Doesn't smudge from sweat or water. Definitely lengthens lashes. I was asked a couple of times if I had false lashes on while wearing this. Not clumpy. Lashes are evenly separated. I bought the blackest black color. I don't know if there's much of a difference between the color options, as they're all a shade of black. I like it a lot. I would buy again. Read more
Customer—September 7, 2025✓ Verified purchase
Everyday use!! This last over 9 hrs! Super easy to use. I can easily was it off at the end of the night. No smudging during the day. I’ve bought this mascara multiple times because it’s so great to use. Read more
bamamom52—February 7, 2026✓ Verified purchase
Really like this mascara. I’ve been trying several last year or so. I finally found one I really like. It gives length and volume. Read more
Christabella Gotti and Andrew R. Moore—December 30, 2025✓ Verified purchase
Pretty dog-on good stuff. I can actually feel it coating my lashes. Gave good lift and most of all, didn’t give me Tarantula leg lashes either. I like better than Great Lash Falsies which was my favorite but it did feel like it went on very dry compared to this one. My lashes and eyes don’t look like i have on any fake eyelashes, so idk why they call the line Falsies but it does well nonetheless. Idk if it’s waterproof/cry proof. If it’s washable, it probably isn’t. If it is cry proof, i’d be EXTREMELY impressed. Lol Update: 6 hours of wearing and it’s still smears. My eyes started watering so i wiped one and the mascara rubbed right off onto my sleeve as you can see in the pic. It’s not waterproof i think. I don’t like that it wipes right off. Didn’t even need soap and water! So i took down the stars from 5 to 3. It’s fair. Read more
Ione Brasil—June 13, 2025✓ Verified purchase
I’ve been using Maybelline The Falsies Lash Lift Mascara (Ultra Black) for a couple of weeks, and it’s been a game-changer for my natural lashes. The brush and formula work together to give noticeable volume, curl, and length—with just one coat. My lashes look lifted and separated, mimicking a salon lash lift without ever needing the eyelash curler. It stays put through the day without flaking or smudging, even with regular eye rubs. This mascara also washes off easily with makeup remover or warm water, which is a big plus when I’m cleaning up before bed. The color is true intense black, and every swipe feels smooth and bold. For a drugstore find that gives dramatic, lifted lashes without clumps or hassle, this one really delivers. Read more
Rebecca L.—January 22, 2026✓ Verified purchase
Great mascara, easy to use, good color, Read more