OUAI

OUAI Fine Hair Shampoo - Volumizing Shampoo for Fine Flat Strands - Made with Biotin Keratin Chia Seed

1903+ bought in the past month

$32.00

About this item

  • Turn The Volume Up - This lightweight, sulfate free shampoo brings fine strands back to life with major bounce and lasting volume.
  • Stronger Strands, Less Breakage - Packed with biotin and keratin, this hair thickening shampoo formula helps reinforce each strand from the inside out.
  • Nourishment You Can Feel - This volume shampoo is made with chia seed oil to deliver deep hydration and shine, leaving hair soft, touchable, and anything but weighed down.
  • How to Use - Lather a quarter-size amount of the moisturizing shampoo into wet hair, focusing on roots. Rinse well, then follow with Fine Conditioner for volume that doesn’t quit.
  • OUAI Means Yes - In that casual Parisian way. OUAI is about saying “yes OUAI” to living boldly. We strive to be something you reach for everyday, so wherever you go, you can go all the OUAI.
$32.00

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Product details

BrandOUAI
Item FormLiquid
Hair TypeFine
ScentMercer Street
Age Range (Description)Adult

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions2.5 x 2.5 x 5.5 inches; 12.64 ounces
item_model_number2532
upc815402021269
manufacturerOuai
best_sellers_rank#1,236 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #35 in Hair Shampoo

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Customer reviews

4.55,349 ratings

Customers say

Customers find this shampoo works well for fine hair, making it feel healthy, manageable, and full, while leaving it soft and shiny.

★★★★★

Great for Color- and Keratin-Treated Hair — And Much More Cost-Effective in the Refill Size

Lori SiegermanNovember 16, 2025

I bought the OUAI Medium Shampoo Refill because I needed something gentle enough for color-treated and keratin-treated hair, and it has worked really well for me. It cleans thoroughly without stripping, and leaves my hair feeling soft, smooth, and healthy. The formula has just the right balance—rich enough to nourish my hair, but not heavy or greasy. The scent is light, clean, and really pleasant, and it pairs perfectly with the matching conditioner. One of my favorite things about this refill is how cost-effective it is. You get a much larger amount for the price, and it’s more eco-friendly since it uses far less plastic than buying multiple bottles. If there’s a minor downside, it’s that using too much can feel a little rich, so a smaller amount works best—especially if you have finer hair. But overall, this shampoo has been a great option for maintaining both my color and keratin treatment. Overall: High-quality shampoo, gentle on treated hair, great scent, and a smart buy in the larger refill size. I’ll definitely keep repurchasing. Read more

★★★★★

Great Product but very fragrant

Lisa MignoneDecember 3, 2025

Have have lots of haie but it's very fine. I was looking for a shampoo thst wouldn't weigh it down and this was recommended on every Google search I looked at. I really like it but the scent is very strong. It just smells super clean, less like a perfume scent feom other shampoos. But my hair isn't weighed down, it has volume to it and I noticed a difference after just 1 wash. I plan to keep using it and will buy it again. Read more

★★★★★

A staple in my shower

Agata R.November 28, 2025

I’ve been using OUAI Medium Shampoo, and it’s officially a staple in my shower. This shampoo is the perfect balance—it cleans deeply without stripping, and leaves my hair feeling soft, light, and fresh instead of dry or heavy. The scent is clean, luxe, and salon-level good without being overpowering. It makes washing my hair feel like a mini self-care moment rather than a chore. A little goes a long way so start small and work your way up as needed. Final verdict: If you want healthy-looking, bouncy, clean hair that still feels moisturized and touchable, this shampoo delivers. Worth every drop. Read more

★★★★★

Cleans with a mild, pleasant fragrance

Grey T.January 1, 2026

Lovely, mild fragrance! It was just as Witecutter said “great for fine flyaway hair”. It had great lather and only one soaping needed. The plastic bottle is a little hard for aging hands to squeeze. Read more

★★★★☆

good product

meindtDecember 30, 2025

Only used it once so far, but it seems very nice for my thin hair. Worth a try, even though its $$$$. Read more

★★★★★

Unexpectedly a 10/10

ShannonOctober 7, 2025

I should probably use this longer before truly reviewing but I was so thrilled I needed to write a review after just one wash !!! I have very fine, thin & straight hair. It tends to get greasy soooo easily (cant speak on that because it’s been two hours since my shower) but I’ve never had a shampoo that helps in that department. Anyways I will say my hair has absolutely no frizz/ flyaways which I usually get.. It is so soft as if I just went to a salon & smells fabulous. My fiancé who also has pretty fine hair but completely different texture and is curly also said his hair felt soo soft and he really likes it. It lathers fantastic which is important to me. I tend to not feel like my hairs not getting clean without a good lather. I bought this not expecting much just figured I’d give it a go and it’s an unexpected 10. Read more

★★★★★

It works like it's supposed to.

The Dread DorkDecember 19, 2025

It arrived as expected, and works well. I purchased the refill pouch because it'll last me a very long time, as I only use a tbsp amount to wash my waist length hair. It's not heavy or greasy, and it smells divine. On another note, if you're looking for OUAI scents that smell like this shampoo, you're closest match will be Dean Street or North Bondi. Read more

★★★★★

Great product and packaging

Erin ReiersonDecember 12, 2025

I love these bags for our dispensers it's so much easier to refill and I'm getting more product out. I also really like the product. I can tell my hair feels and looks healthier and fuller after using this product. My husband even loves to use it on his hair. Luckily we have the same hair type. Read more

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