Love it!
Love this stuff. Works and isn’t super sticky. Has a loose hold so my hair doesn’t feel hard, but the curls still hold. Read more
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OUAI
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In Stock
| Product Benefits | Detangle, Shine, Strengthening, Smoothening |
|---|---|
| Hair Type | Normal, Straight, Curly, Wavy, textured-hair |
| Material Type Free | Gluten Free, Phthalate Free, SLES Free, Sodium Lauryl Sulfate Free |
| Scent | North Bondi |
| Liquid Volume | 4 Fluid Ounces |
| is_discontinued_by_manufacturer | No |
|---|---|
| product_dimensions | 2 x 2 x 6 inches; 5.44 ounces |
| item_model_number | 2030823 |
| upc | 815402023133 |
| manufacturer | OUAI-Women's |
| best_sellers_rank | #8,512 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Hair Styling Foams |












Product video 1
Customers say
Customers find the hair mousse effective for curly hair and appreciate its wonderful scent, soft texture, and good quality, particularly noting it's suitable for fine hair. Customers disagree on the curls aspect, with some finding it works well while others say it's not suitable for fine curly hair.
Love this stuff. Works and isn’t super sticky. Has a loose hold so my hair doesn’t feel hard, but the curls still hold. Read more
The product works for me. It’s light, scent free and a small amount is enough for my long hair. Read more
UPDATED REVIEW: I recently cut my hair significantly- I had hair past my waist before, but now sits just below my collarbone. I changed the way I used this product and I have seen much better results, but I do think that my hair length plays a large role - if you have extra long hair, this product likely won't yield the results you're looking for. For medium-to medium/long hair, it may work as it did for me. Additionally, the instructions on my bottle said to add to towel-dry hair; this method did not work for me. Instead, I added the product to my hair after squeezing out excess water by hand, but before I put it up in my "towel turban". I added the product, brushed it through, then put it in the towel for a bit, and later let it air dry. This led to my waves coming out much more noticeably, and much less frizz. If the scent lasted I'd give it 5 stars, but with the tweaks, it's definitely more of a 4-star product than 2; consider your hair length and application if you don't see desired results. ORIGINAL REVIEW: I have natural waves in my hair but to be frank I feel like this actually made my hair less wavy than usual; it certainly didn't enhance anything. I applied to towel dried hair and scrunched as indicated on the bottle and have not been impressed with the results. I tried a few times, varying the amount of product used, but the result is always slightly sticky/crispy hair, frizz, and depressed looking waves. While it does smell good, the scent does not last. It probably works as mousse with lightweight hold but this is not what I was looking for, and certainly not worth the price tag. Read more
Really nice product. It does everything it claims and feels/smells luxurious. I will order again. Read more
EXPENSIVE and the hold doesn't last all day. After about a half day it's gone and I need to re-wet my hair to get the curls back in order. I do like the feel, but it is quite costly for someone with a lot of hair and lots of curls. Wish it lasted longer as it does provide soft feeling curls -- they just turn into a wild mess after a few hours. Read more
I’m in love. My wavy hair has never looked this good. Tried it because I’m so over CGM, and was looking for a faster routine. Applied in dripping wet hair and scrunched in like I would gel, towel dried for 15-20 minutes. Let down, and applied wave spray by Ouai. Amazing results. Read more
Bought for: clean, shiny, defined curls. I’ve had good luck with other OUAI products, so I expected this to be a win. What happened (real results): I’m 3C on the Andre Walker system (how curly hair is measured) I used this daily for a full week to give it a fair shot and followed the directions exactly. My usual routine is to dry with a diffuser on medium heat and medium airflow. This product made my hair look frizzy and crunchy-ish, like 80’s mousse, not soft, defined curls. The weird part is it also made my hair feel frizzy and oily at the same time, like it wasn’t smoothing or defining, just… coating. The only positives: Scent: smells really nice (OUAI always does), and the scent lasts a long time Packaging: looks luxe and the pump is easy to use Value: This is expensive for what you get. It feels like a luxury buy, and for me it wasn’t remotely worth it because the performance didn’t match the price. Would I buy again? No. I wouldn’t repurchase. Quick answers: Hair type: 3C curls Scent: Nice, long-lasting Crunch/hold: Crunchy feel, not soft definition Frizz control: Made frizz worse Shine/definition: Not the clean, shiny curls I wanted Greasy/oily?: Yes, felt oily while still frizzy Easy to use?: Pump is easy, directions were straightforward Value for money?: No Read more
OUAI Air Dry Foam has become one of my favorite styling products because it gives my hair a soft, natural texture without any crunch. The foam is incredibly lightweight and easy to work through, and it brings out curls and waves in a way that looks effortless. I also love that it conditions as it styles, thanks to the kale and carrot extract, which leaves my hair feeling healthier and more manageable. It also helps with detangling, so I spend less time fighting knots after washing. The best part is that it’s free of parabens, phthalates, and sulfates, making it a cleaner option that still performs beautifully. If you want simple, pretty waves without heat or heavy product buildup, this foam is a great choice. Read more