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PERSONA

PERSONA 24HR Chocolate Waterproof Eyeliner Pencil Creamy Smudgeable for Lash Line Waterline All-Day Wear Vegan Cruelty-Free Sharpenable Made

$18.00

1153+ bought in the past month

About this item

  • ALL-DAY, ALL-NIGHT WEAR: Creamy, 24HR waterproof eyeliner that glides on effortlessly and stays put—no smudging, flaking, or fading. Ideal for bold or natural looks that last from morning to midnight.
  • MULTI-USE PRECISION: Perfect for tightlining, waterlining, or adding definition to your lash line. Use for crisp lines or blend out for a smokey finish—your eyes, your way.
  • CREAMY, BLENDABLE FORMULA: The rich, smooth texture allows for seamless application and easy blending within 30 seconds before setting into a long-lasting, budge-proof finish.
  • HOW TO USE: Line eyes with precision or smudge immediately after applying for a smoky effect. Sharpen as needed for clean lines. Once set, the formula won’t budge—no touch-ups needed.
  • VEGAN & MADE IN USA: Formulated without parabens, gluten, or animal testing. 100% vegan, cruelty-free, and made with love in the USA for clean beauty that performs.

Key details

Color
Chocolate Brown
Brand
PERSONA
Item Form
Pencil
Number of Items
1
upc
850078893055

Dimensions and fit

dimensions
‎ 6.89 x 2.36 x 0.39 inches; 0.63 ounces
Product Benefits
Long Lasting, Easy to Apply
package_dimensions
6.89 x 2.36 x 0.39 inches; 0.63 ounces

Item information

manufacturer
Persona
best_sellers_rank
#5,117 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #46 in Eye Liners
Highlights

About this item

  • ALL-DAY, ALL-NIGHT WEAR: Creamy, 24HR waterproof eyeliner that glides on effortlessly and stays put—no smudging, flaking, or fading. Ideal for bold or natural looks that last from morning to midnight.
  • MULTI-USE PRECISION: Perfect for tightlining, waterlining, or adding definition to your lash line. Use for crisp lines or blend out for a smokey finish—your eyes, your way.
  • CREAMY, BLENDABLE FORMULA: The rich, smooth texture allows for seamless application and easy blending within 30 seconds before setting into a long-lasting, budge-proof finish.
  • HOW TO USE: Line eyes with precision or smudge immediately after applying for a smoky effect. Sharpen as needed for clean lines. Once set, the formula won’t budge—no touch-ups needed.
  • VEGAN & MADE IN USA: Formulated without parabens, gluten, or animal testing. 100% vegan, cruelty-free, and made with love in the USA for clean beauty that performs.

From the brand

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Product videos

Product video 1

Customer reviews

116 reviewsMixed

Rated 3.9/5 across 116 reviews — opinions are mixed.

  • 100% of sampled reviews are from verified purchases.
  • 63% of sampled reviews give 4–5 stars.

Customers say

Customers find this eyeliner to be a remarkable pencil that stays put all day and applies smoothly.

Generated from the text of customer reviews

★★★★★

Best Eyeliner…..

I have oily skin in general, this doesn’t fade. Last all day long! I’m forever a fan. I bought multiple colors Read more

JamieVerified purchase
★★★★★

Beautiful color and stays put!

I’m in love I’m in love I’m in love with this color and the way it glides on. Brown Plum just as described. After about 30 seconds it is smudge proof and stays put. Read more

lisa gentryVerified purchase
☆☆☆☆

Quality not okay

Color lovely, texture, too. But tip broke off immediately and I couldn't get more to come up. Total waste of money. I am disabled and cannot get out to return it, but they don't usually want to give a refund. Finally, after much communication, I got the refund. Read more

DoodlesVerified purchase
★★★★★

Stays on all day

I love this eyeliner pencil. it stays on all day. I was so pleasantly surprised. I've tried many, many pencil liners that state no smudging, but they all did. This one really doesn't smudge. Finally!! I have it in black and just ordered the plum and chocolate brown. You do have to sharpen it though. Other reviewers thought it rolled up as needed, and were disappointed with the poor results, but it doesn't do that. You have to sharpen it. I'm very pleased as my search is finally over!! Read more

zeroVuVerified purchase
★★★★

Soft

Nice and soft. Read more

Client d'AmazonVerified purchase
★★★☆☆

Application not as easy as advertised

It doesn't glide on as smoothly as I hoped Read more

LovelyLadyNerdVerified purchase
★★★★★

Nice overall eyeliner

Nice stay put deep rich color easy to put on Read more

Sandra WardVerified purchase
★★★★★

Eyeliner

The block stays on my waterline. Very nice product. Would definitely purchase again. Read more

PatVerified purchase
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