Rimmel

Rimmel London Soft Kohl Eyeliner - Pure White

253+ bought in the past month

$5.90

About this item

  • Soft Kohl Kajal Eye Pencil by Rimmel London Pure White 071, 1.2g
  • Rimmel Soft Kohl Kajal Eye Pencil gives dense colour application, which can be blended into the lid for a softly smudged look. The formula is soft, rich and easy to apply with a traditional pencil to create bolder, thicker lines for the ultimate eye definition that lasts all day.
  • Rimmel London
  • 1.2 g
$5.90

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Product details

ColorPure White
BrandRimmel
Item FormPencil
Product BenefitsDefining, Long Lasting
Number of Items1

Technical specifications

is_discontinued_by_manufacturerNo
product_dimensions0.31 x 0.31 x 5.04 inches; 0.18 ounces
item_model_number5012874026043
manufacturerRimmel London
best_sellers_rank#118,384 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #763 in Eye Liners

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Customer reviews

4.42,517 ratings

Customers say

Customers love this eyeliner for its brightening effect that makes eyes stand out and appear larger.

★★★★★

Great eyeliner

STJanuary 8, 2025✓ Verified purchase

I use this for the inner eye rim that is wet. This eyeliner works well even on the wet inner rim. It lasts a few hours. Read more

★★★★★

Very smooth

IFFebruary 4, 2025✓ Verified purchase

Nice point and smooth application. Read more

★★★★★

Rimmel London still has quality products at a reasonable cost AND that they still work!

Meri A.March 4, 2019✓ Verified purchase

I was so glad to finally find tha Rimmel London Kohl Eyeliner at Amazon! After purchasing many other brands that just don't work well, I was finally able to read the almost indistinguishable brand name on my old pencil. I had used it for so long that I could get no more use out of it and the writing was almost totally indistinguishable. This new one works great! I use it to line my lower lid and it even works to cover some red spots on the rest of my face prior to applying my Pur-brand foundation. Read more

★★★★★

I always re-buy this

ArielNovember 6, 2025✓ Verified purchase

Nice creamy white liner for water liner. Lasts awhile and does not take 50 swipes for color payoff Read more

★★★★☆

Glides on smooth!

CryssNovember 9, 2015✓ Verified purchase

I normally don't wear white eye liner but I've read some tips about how to make your eyes look bigger and brighter so I thought id give this a shot. It definitely glides on smooth and lasts half the day(longer if your not working out or have teary eyes) I love all of Rimmels eye wear. Its always bold and doesn't disappoint. I'll order again! Read more

★★★★★

Good quality white kohl pencil

CustomerSeptember 17, 2025✓ Verified purchase

Great pencil, easy to apply, good quality soft kohl goes on as thick as you need. Read more

★☆☆☆☆

Not made for waterline

lorie parkerOctober 6, 2025✓ Verified purchase

shows up great when applied but fine within minutes of applied to waterline. def not made for waterline! Read more

★★★★★

good

nioveOctober 16, 2025✓ Verified purchase

good Read more

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