bex—December 19, 2025✓ Verified purchase
I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color! Read more
sierra—January 5, 2026✓ Verified purchase
Really is water proof I have watery eyes and this works amazing I even tested it and it lasted for over 3 days. Is slowly will die down and it's color but it does stay on. Very easy to apply no smudging no broken tips. It looks great. Definitely will be getting more Read more
Lynsey-Locket—July 7, 2025✓ Verified purchase
I decided to try the Rimmel London Exaggerate Auto Waterproof Eye Definer in Blackest Black, and I have to say, it was the best decision ever! Right from the first application, the color payoff is fantastic—it’s truly that deep, bold black that I was looking for. It glides on smoothly without any tugging on the eyes, which is a major plus for me. One of my favorite things about this eyeliner is how long it lasts. I wore it for a full day at work, and it stayed put without smudging, even after a long day of meetings and the occasional teary moment from laughing too hard. It's definitely waterproof, which is something I appreciate, especially with the unpredictable weather we have here. The auto twist-up feature is super handy too! No more dull pencil sharpening for me. This double pack is also great—having a backup is always nice! Overall, I highly recommend the Rimmel London Exaggerate Auto Waterproof Eye Definer for anyone looking for a reliable, bold eyeliner that won't budge. It’s been an amazing addition to my makeup routine! I will repurchase this forever!! Read more
Jessica M.—February 5, 2026✓ Verified purchase
So I would have loved it because it glides on pretty good, but it has glitter in it, and the glitter irritates my eyes so I can't use it. I will try to find one without the shimmer. Read more
ANNA ZERVOS—February 4, 2026✓ Verified purchase
I love it easy application and stays on! Read more
Eli Nova—February 15, 2026✓ Verified purchase
I love a nice dark eyeliner.. this one lasted all day n no runs what so ever. Love it Read more
shopaholic—October 24, 2025✓ Verified purchase
This eyeliner is easy to apply, and the pigment is impressively dark. It does last through the day and the smudger is a helpful touch for blending. However, I found that the waterproof claim doesn't fully hold up—after a few hours, there was noticeable smudging, especially in humid weather. Removal requires a bit more effort, and the pencil tip can break easily if too much pressure is used. Overall, it's an okay option for everyday use, but I expected a bit more lasting power and durability for the price. Read more
Colleen Adkins—January 22, 2026✓ Verified purchase
I don’t use any other eyeliner. For years I’ve sworn by Rimmel. It is the only eyeliner I’ve ever used that doesn’t smear or come off. I recently switched to the brown since my eyes are looking older and I don’t want to draw as much attention to them. I’ve tried other eyeliners. Mainly because I got free samples. The price is amazing too!! Read more