~ LA ~—May 21, 2024
Arrived quickly. I tried Flower Power first. It went on very smoothly with zero stickiness and feels so nice on my lips that I found myself reaching for this over my NYX Butter Gloss (they’ve discontinued my favorite shades). Most of the colors in this line go on pretty sheer, but some do have a little more pigmentation than others. For instance, 185 Grapevine Groove, has the most color payoff in the trio that I have, but it’s a sheer wash of fuchsia berry + lots of sparkle; 290 Date Night is a more nude MLBB (my lips but better) wash with a small bit of sparkle; 140 Flower Power is the barest wash of soft pink with moderate sparkle. All of them have *great* shine and are flavor- and odor-free (YAY!). I like this product so much that I came back to put more colors in my cart, but wanted to write a review so others who are searching for a daily staple lip gloss can get in on this.. As I type, most of the colors are on sale for under three $, which makes these a steal for the quality, and an item worth stocking up on. I detest sticky, heavy glosses. These feel light on your lips, and you have options for very subtle color to something more bold - all while staying within the realm of a sheer gloss. I can’t see myself not stashing several of these brand new glosses in my beauty closet so that I’m never in jeopardy of running out. This is one of the rare “drug store” beauty buys that truly stands up to the hype and is comparable to much higher priced, similar glosses. Rimmel has nailed luxury beauty at an affordable price with this gloss. Read more

EK—January 2, 2026
wonderful gloss very inexpensive but pretty you may have to reapply often but its worth it similar products can cost you three times as much but they all do the same thing its soft not too sticky and a lovely pink color Read more
Julaine—January 16, 2026
This is a nice lip gloss, but I didn't notice much difference than all the other lip glosses. I got the All Day Seduction color and there is a little color, but not like it shows on the model. As for a 6 hour gloss? Nah. That's unrealistic for any kind of technology unless you just sit there and not move. But we talk, eat, lick our lips and it's just not going to stay long. It is a nice, non-sticky gloss that you can apply throughout the day. Read more
Jill—December 6, 2025
Beautiful color, nice shine, moisturizing, not sticky. It needs reapplying every so often but for the price-its fine. The smell is neutral, which is good, cause if you’re tasting or smelling a lip application for any length of time, it becomes annoying-in my opinion. Read more
Customer—January 9, 2026
Best lip gloss ever! This is my everyday go to for about 5-6 years, long wear in between uses and gives a hint of color, moisturizes well! Read more
Customer—January 3, 2026
Pros: The gloss is really nice. I was looking for a baby pink, and Sundae Best fits the bill. It is not sticky, lasts fairly well, and the price is more than fair. Con: The scent is perfume-like and overwhelming. Unscented or fruity scent would be much more pleasing. Read more
Natasha Anderson—November 6, 2025
Tastes like that rosebud salve! Hydrating and shinny but not long lasting. Not sticky, very smooth. Read more
Cat—January 7, 2026
This is my perfect my lips but better color. For context, I have an old Tarte lip gloss called Visionary that is discounted and I've been looking for a replacement/dupe. This is very close. There is no shimmer but the color is nearly perfect. Not sticky at all. The only down side is there is a floral scent to this gloss. I'm not crazy about it but I'll put up with it. Read more