Samsung

Samsung 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV Object Tracking Sound Lite UN98DU9000 2024 Model

3.8(87)

50+ bought in the past month

$3195.98

About this item

  • SUPERSIZE PICTURE ENHANCER: AI-enhanced picture quality optimized for a super large screen; The Supersize Picture Enhancer reduces noise and increases sharpness even at its largest size, so you get a picture that’s as bold as it is big¹
  • EXHILARATING 3D SOUND THAT SURROUNDS YOU USING SIDE, TOP AND WIDE-FIRING SPEAKERS: Be transported out of your living room into the action with exceptional surround sound that comes from every angle. With 7 front channels, 1 subwoofer, and 2 up-firing channels, you'll hear every whisper, explosion and musical note with incredible clarity.
  • PURCOLOR: See a wider spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology
  • LEGENDARY 3D SOUND THAT COMES FROM AROUND AND ABOVE YOU WITHOUT MESSY CABLES: Surround yourself in legendary Dolby Atmos 3D sound —with or without an HDMI cable. Hear every distinct beat and pulse above and around you, just like in the movies.*
  • 4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content
  • SAMSUNG TV AND SOUNDBAR SPEAKERS WORK TOGETHER FOR A MORE ROBUST, NUANCED SOUND: Provides a more immersive sound experience with Samsung TV and Soundbar speakers working together for more robust and nuanced sound.** With compatible AI TVs***, it enhances audio for even more clarity.
  • MOTION XCELERATOR 120Hz: Experience smooth action with exceptional motion enhancements; Get crisp visuals at a speed of 120 frames per second for a seamless picture²
  • SOUND CALIBRATED PERFECTLY FOR YOUR SPACE USING THE SOUNDBAR MIC: Enjoy stunning sound automatically calibrated to your room using sensors embedded into the soundbar. It analyzes your space and adjusts the audio -even optimizing bass -for clear sound and immersion.
  • MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more
  • SMART WAYS TO CONNECT TO YOUR DEVICES: Connect your devices and control everything with our soundbar that integrates your favorite voice assistants and smart services, like Alexa**** built-in, Googlecast*****, Airplay 2 ****** and more.
$3195.98

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Technical specifications

brand_nameSamsung
best_sellers_rank#16,102 in Electronics ( See Top 100 in Electronics ) #71 in LED & LCD TVs
date_first_availableMarch 20, 2025

Product videos

Product video 1

Customer reviews

3.887 ratings

Customers say

Customers find the TV's size impressive, with one mentioning it fills a large wall, and they appreciate its value and appearance.

★★★★★

Great buy

CortigJanuary 1, 2026

Awesome TV. Great value and picture! Read more

Review image 1
★☆☆☆☆

severely damaged

Regina McCauleyNovember 12, 2024

I purchased this TV, and it was severely damaged. The screen had several cracks in it. There was a gash in the back of the TV panel. I called customer service about it, and they said there was nothing they could do because I was days past the return window. I explained to them that I was only three days past and justI purchased this TV and it was a damaged. The screen was really bad. There was a gash in the back of the TV panel. I called customer service about it and they said there was nothing they could do because I was three days past the return window, I explained to them that I was unboxing it for the first time because it was so huge. I had to wait on the appropriate help. They told me there was nothing they could do. I called twice they hung up in my face. they told me to call Samsung. I called Samsung. They told me I would have to pay for Repair or they could give me a discount on my next purchase for a TV. This is really hard ranching for this amount of money. unboxing it for the first time because it was so huge, I had to wait on the appropriate help. They told me there was nothing they could do. I called twice, and they hung up in my face. They told me to call Samsung. I called Samsung. They told me I would have to pay for repair or they could give me a discount on my next purchase for a TV. This is really hard renching for this amount of money. For some reason, it seems like they're all connected; there should've been a better option. Read more

★★★★★

Perfect TV

ScottTJanuary 4, 2026

Its a beautiful TV. I read through all the reviews when i was picking this TV out. All the reviews talking about damage from shipping had me worried. I took a chance. My only complaint is the shipping wasn't informative. The date got all messed up but it arrived exactly when it was originally scheduled. When the shipping truck showed up, the movers were very careful and did a great job. I stared down the box and it was in perfect condition. The box quality was exactly what i'd expect for such a big and fragile item. In other words, it was well packed. After i got the TV out, I checked the screen and functionality, it was perfect. I've been using it for about a month and all has been perfect. For anybody that might need the info, i'm using this as a computer monitor. I've used TVs for monitors for 20+ years. I've used many different types and sizes. This is the biggest i've used. It's a wonderful size for a monitor. I use this 98in as my primary monitor and a second monitor at 70in (rotated to profile/tall). The setup has been working well. I did need to use an EDID device, but that's common in a computer monitor/TV setup. This is the EDID i'm using, https://www.amazon.com/dp/B07SSD8VR8?ref_=ppx_hzsearch_conn_dt_b_fed_asin_title_18 Read more

★★★★★

Great gaming tv

michael padillaDecember 8, 2025

Tv showed up quickly and in fact. The picture is great. The game mode is amazing, I currently play on the PS5 and with game mode and HDR on, the gaming experience is amazing! Read more

★★★★★

Simply an absolutely beautiful TV …

Psychee MikeyNovember 12, 2024

The media could not be loaded. Let me start by saying the picture quality on this enormous Tv is exceptional. It really is amazing. Everyone knows Samsung has been putting out great products forever but they really outdid themselves with this one. The Crystal UHD technology puts this tv right up there with OLED as far as beautiful imagery. I used to think I’d have to spend a minimum of $5,000 to have an awesome tv with a crisp, bright picture full of vibrant colors. Boy, was I wrong! This wonderful tv was practically a steal for what I paid. Very reasonably priced. I was amazed by how a tv this large only weighs 117 pounds. Made the whole process of bringing it upstairs and mounting on my wall much easier than anticipated. The sound quality is excellent, too. To be honest, I barely need my soundbar as this tv gets pretty loud without one. I don’t know if I can properly express how happy I am with my purchase of this wonderful 98 inch Samsung tv. It’s a great deal and if you’re looking to upgrade to a massive tv with the same picture quality of any you’ve had in the past without breaking the bank, go for it! I promise you won’t be disappointed in this wonderful tv. Just buy it … Read more

★☆☆☆☆

Dead pixels issue

Dong ShinJanuary 2, 2026

The media could not be loaded. Opened box. lots of dead pixels on screen Is this normal? I want fix if Possible without returning Read more

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★★★★☆

TV

Patrick YNovember 6, 2025

Great size but challenging to set up. I have other Samsungs and the set up was much easier, might have changed their system. Read more

★★★★★

It takes at least 2 people to set it up!

SnookempookemsDecember 23, 2025

98” is not the width of the TV. It is 86”. They measure diagonally. You can get away with buying a 60”-70” TV stand. Besides the obvious reasons you buy a big TV, with Samsung you get lots of extra stations and games. Read more

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