amika normcore signature shampoo

This shampoo is so good for everyday use. It cleans really well without stripping my hair and leaves it feeling soft, hydrated, and healthy. The scent is amazing but not overpowering, and it works great for all hair types. I’ve noticed less dryness and my hair feels smoother and easier to manage since using it. It’s one of those shampoos you can use daily without worrying about damage—definitely a staple in my shower. Read more

This shampoo is really good, smells amazing and have shining lasting on hair. Hair stays clean longer , hair is soft . Recommend Read more

I absolutely love this shampoo! The first thing I noticed was the incredible scent — it’s fresh, clean, and lingers in the best way without being overpowering. Every time I wash my hair, it feels like a mini spa experience. Not only does it smell amazing, but it also leaves my hair feeling soft, smooth, and healthy-looking. I’ve gotten so many compliments on how good my hair smells, even hours after washing it. If you’re looking for a shampoo that delivers both great results and an amazing fragrance, this is definitely the one! Read more

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika! Pros: - a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands) - it hydrates my hair without making it heavy - I’m able to go more days between washes as my scalp doesn’t get as oily as quickly - no more flakes!! - no itchiness or redness - smells AMAZING - makes my hair super shiny and soft - the ingredients are clean compared to other brands Cons: - price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target) - the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy. Overall an 11/10 Read more

I’m giving this four stars because it’s shampoo come on people my husband got so mad at me that he found out I bought the shampoo cause it was $60. I told him don’t you want me to have beautiful hair he said well I mean $60 for shampoo are you crazy? I told him it smells really nice. I’m gonna give it four stars. Read more

The shampoo and conditioner are both super hydrating. The shampoo is a little dense, so I would use a dime sized amount to wash my hair twice. The conditioner is lighter in terms of weight than the shampoo. I can instantly feel the moisturizing effect as I apply the conditioner to the ends of my hair. The fragrance of the shampoo and conditioner is sweet and can be a little intense at first but after multiple uses, the fragrance is pleasant and not overwhelming. I can go about three days without washing my hair and my hair still smells good. Good to see there are no harsh sulfates or other added chemicals that create too much or unnecessary lather. There is some lather when you rub it in your hands first before applying to your scalp—which is nice feedback to know that it’s working. I did not experience much hair loss at first use, but after using it a while, I did experience an average amount of hair loss but not too much so it is normal and not concerning. My hair feels clean and fresh after every wash so it is highly effective and worth spending a few dollars more for quality. Overall, a little bit goes a long way. Read more

Absolutely love this shampoo!! Leaves my hair feeling very clean and soft. Worth the money. Read more

Love amika mask so decided to try the shampoo and conditioner. I wasn’t disappointed this stuff is great. Smells amazing and my hair is so smooth. Read more