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Clairol Professional BW2 Extra Strength Powder Lightener Up to 9 Levels of Lift for Hair Highlights Lightening

$18.67

814+ bought in the past month

Key details

Brand
Clairol Professional
Hair Type
All
Item Form
Powder
manufacturer
Clairol Professional
best_sellers_rank
#2,003 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Bleach

Dimensions and fit

dimensions
‎ 4.61 x 4.61 x 4.76 inches; 8.01 ounces
Item Weight
227 Grams
Product Benefits
BW2+ Dedusted Extra Strength Lightening Powder with malic acid provides up to 9 levels of lift for bright, even results, Vegan* Free of animal-derived ingredients See more
product_dimensions
4.61 x 4.61 x 4.76 inches; 8.01 ounces

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Customer reviews

2,757 reviewsPositive

Rated 4.7/5 across 2,757 reviews — highly regarded by customers.

  • 100% of sampled reviews are from verified purchases.
  • 88% of sampled reviews give 4–5 stars.

Customers say

Customers find the powder lightener effective, with one noting it works beautifully with 20 developer, and they appreciate its ability to lighten dark hair to platinum white with 9 levels of lift.

Generated from the text of customer reviews

Reviews with images

Customer review image for Effective and gentleCustomer review image for The Best IMO!
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★★★★★

Review of Clairol Professional BW2 Powder Lightener

I’ve used the Clairol BW2 Powder Lightener multiple times, and overall, it’s a solid choice for hair bleaching. It lifts color effectively and works quickly, especially when paired with a 30 or 40 volume developer. The powder is fine and mixes well, creating a smooth consistency that’s easy to apply. One of the standout features is its strength—this bleach is powerful, so it’s great for achieving high lift results. However, that also means it can be a bit harsh. I’d recommend doing a strand test first, especially if you have a sensitive scalp. The smell is strong, like most bleach powders, so good ventilation is a must. A little goes a long way, making it cost-effective, and I appreciate that it doesn’t dry out too fast during application. That being said, timing is crucial—leaving it on too long can cause dryness or damage. I always follow up with a deep conditioner to keep my hair healthy. Overall, BW2 is a reliable and affordable option for bleaching, whether you’re doing a full lift or just highlights. Just be cautious with processing time and always use proper hair care afterward. Read more

Emily LindboVerified purchase
★★★★★

Works quickly, even at a 1:3 ratio

Worked very well and lifted evenly, even mixed at a 1:3 ratio. My hair was box dyed brown (but appeared black) and after ColorOops didn’t budge it, I turned to bleach so I could correct to a lighter shade. Keep in mind, it lifted the dark color much quicker than I anticipated. I went from a level 3 to a level 9 in about 12 minutes, even at the diluted ratio. So the “extra strength” is legit. 😂 There was minimal damage to my hair. Just make sure to keep a close watch on how quickly it’s lifting. I had expected it to take much longer, since years ago it took a good 50 minutes to get my hair the same level of lift. If I hadn’t checked it early when I did, the outcome could have been bad. Read more

BevAnn777Verified purchase
★★★★★

Small but mighty

I have superior dark natural hair. Its gentle and very effective. With 20V thick medium course hair, I leave on for 30-35 mins and it lifts atleast 5-6 levels! This is good stuff at an affordable price. Read more

Katherine StaleyVerified purchase
★★★★★

Wig bleach

Used for bleaching knots on wig . Come out great Read more

Kimberlee hart-daysVerified purchase
★★★★★

Works well. Lightens really fast.

Works well. Lightens really fast. Read more

DianaVerified purchase
★★★★

Effective and gentle

This bleach is fantastic. High lift, consistent and surprisingly really gentle even with 20-30 volume. I’d say it’s equivalent to the BlondMe powder lighteners. Read more

Customer review image for Effective and gentle
MullensVerified purchase
★★★★★

The Best IMO!

This is my go to lightener and I am certainly no pro. It says on the back of the tub "Incredible highlights and special effects in no time" and that's no lie. The pic is with Adore Titanium after using this. I used ION Bright White Creme Lightener before because of all the rave reviews, and all it did was leave my hair a greasy mess because of all the oils in it, so forget about coloring your hair after using it. Just use Suave Clarifying Shampoo after using this, let it dry, then use the color of your choice. Hope this helps. Read more

Customer review image for The Best IMO!
Bailed OutVerified purchase
★★★★★

Great

Worked great. Used all of it but alil bit. I will say it is a small bag inside. If your needing alot at once you would need 2 or more tubs. But great and works great. Read more

Kindle CustomerVerified purchase
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