MAYBELLINE

Maybelline Grippy Serum Primer Hydrating Makeup Primer with 2 Niacinamide For Up To 24HR Make Up Wear Clear

732+ bought in the past month

$8.49$12.99

About this item

  • Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
  • Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
  • No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
$8.49
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Product details

BrandMAYBELLINE
Product BenefitsLong Lasting, Hydrating
Item FormSerum
Skin TypeAll
Package InformationBottle

Technical specifications

product_dimensions4.45 x 1.42 x 1.26 inches; 1 ounces
item_model_number0041554097993
upc041554097993
manufacturerMaybelline New York
best_sellers_rank#1,650 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #10 in Foundation Primers

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Customer reviews

4.61,423 ratings

Customers say

Customers find this primer effective at keeping makeup in place all day without feeling sticky, and appreciate its hydrating properties that prevent breakouts.

★★★★★

Great price for high quality product

Jennifer PelusoAugust 9, 2025

I’ve tried a handful of primers over the years, but this Maybelline primer really surprised me in the best way! It goes on silky smooth, blurs my pores instantly, and gives my skin that soft-focus look before I even put on foundation. My makeup applies so much more evenly and actually lasts all day—no sliding off by lunchtime, even in the summer heat. It’s lightweight, doesn’t feel greasy, and works beautifully whether I wear it under a full face of makeup or just alone for a fresh, no-makeup-makeup look. Plus, it doesn’t irritate my skin or cause breakouts (huge win for my sensitive skin). If you’re on the fence—just get it. Affordable, effective, and honestly feels like a high-end product without the high-end price tag. Maybelline nailed it with this one! Read more

★★★★★

Great value & performance

kristinOctober 26, 2025

Great choice for under makeup primer. Note: Used & loved as an under makeup primer. Sticking with smashbox for when I want to wear primer without makeup. After applying the serum, I gave it a couple of minutes to set. I then use liquid foundation mixed with a tad bit of moisturizer, applied with my fingers & then finished with a foundation brush. Added in powder contour & stick blush. It gave my entire makeup routine 100% better staying power! 8 hours after applying, I sprayed my face with a hydrating primer water and kept on going. Everything was still fresh looking by the end of the evening! I have slight creases and this serum kept my makeup in place & from sliding into crease lines. It's really easy to apply using the dropper & then just rubbing it in. You don't need alot, 1/2 of a dropper did it for me. I definitely think that it's worth a try if you are looking for something affordable that will help your makeup last for extended lengths of time. Read more

★★★★★

Great primer!

CustomerJanuary 13, 2026

I've used Milk and Elf's primer and this ranks up there with them. I love a grippy primer that helps my makeup last all day long and this does everything I need it to at a great price and I love that it is a serum. I just bought Milk hydrogrip, but still use this daily since it's just a great value and will reserve my Milk for special occasions. Read more

★★★★☆

Good product

CustomerAugust 19, 2025

Really like this. Dont necessarily like the bottle with the dropper. Thats awkward. However, it does help cover my pores and keeps my makeup in place. Its very sticky upon first applying but does dry fairly quickly. Read more

★★★★★

Its amazing!!

Madelyn Judith Peña ReyesDecember 16, 2025

I was a little hesitant about this product at first, but I ended up liking it a lot. Its texture is a bit viscous, but surprisingly, it's not sticky. It helps the foundation adhere to the skin and last longer, it doesn't irritate the skin, and it doesn't leave a greasy feeling. It's excellent. Read more

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★★★★★

Great Grip, But Strong Scent

Tonya S.January 14, 2026

The Maybelline Fit Me Primer (Gripping) does exactly what it promises. It creates a tacky, "grippy" base that locks foundation in place all day and smooths out skin texture. It’s an excellent budget-friendly alternative to high-end gripping primers. The only downside is a noticeable chemical-like smell upon application. It eventually fades once your makeup is set, but it’s something to keep in mind if you’re sensitive to scents. Overall, it's a high-performing product for a great price. Read more

★★★☆☆

It makes a slight difference but it smells weird

evy cJanuary 14, 2026

This primer was ok - I noticed a slight difference from using it, but I really didn't like the smell. I'm also not a huge fan of the dropper, but it got the job done. Read more

★★★★★

😍😍

MuthoniDecember 18, 2025

Love this primer! It smooths my skin and makes my makeup last all day. Lightweight, not greasy, and gives the perfect base every time Read more

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