Not to hard, not too soft. Excellent quality.
I'm writing this because of how hard it is to buy something like pillows online and want to share my findings with regard to these Pacific Coast down pillows (king). It's hard to discern anything from stock photos. My expectation of a pillow is that it 1) will fill the pillow case and look like a new pillow when sitting on my bed, 2) gently yield to the weight of my head with slight resistance during sleep without collapsing to nothing, 3) gradually resume its shape without having to be fluffed, and 4) not get hot. These do all that. The build quality seems to me excellent, including the cotton shell and filling. These arrive shrink wrapped and compressed. They down will expand to about 50% in about 20 minutes, 80% in a few hours, and 100% after putting them to use for a few days. I would say they are medium, as described by the manufacturer. Once fully expanded, they will surely fill your pillowcases as you can see in the photos I have included. Shake them once in the morning and they will resume perfect shape. The other pillows in the second photo are my wife's, also down filled, and they would be categorized as soft (and are a different brand). You can see the difference in size due to her's being soft filled. Despite being medium-firm, the Pacific Coast pillows will yield without resistance to the weight of your head, or easily compress with slight resistance if you wish to hug or use as a side pillow. This is unique to down, which will also gently resume its prior expanded shape once you release it. If you dislike pillows with chopped memory foam or polyester because they feel dead and get hot, these down pillows are the solution. Read more
